In 2015, Edinburgh born entrepreneur and designer Craig McKellar (pictured) saw an opportunity to use traditional clan tartans in a subtle way to create stylish shirts. He has always had a love for shirts, tartan and quality timeless classics, therefore he decided to design shirts unlike any others. Working in the corporate world, Craig has always had an appreciation for dressing smart and quality therefore a lot of researching and testing was carried out when sourcing fabric suppliers.
His passion, dedication and determination to offer unique designs and quality products has resulted in many happy customers worldwide and has seen the brand form important relationships with the likes of Johnstons of Elgin and The British House in Beijing whilst also having TV stars wear his designs.
2016 - In August, we officially launched online and in a Menswear department store in Edinburgh.
2017 - Released new designs as well as a slim fit and more size options
- Pop up stores at some trade shows introduced more customers to the brand
- Dave Clark from Sky Sports presented in our shirt The Thistle at the SSE Hydro in Glasgow
2018 - Shirts sold in Johnstons of Elgin store and The British House in Beijing
- Won a competition to go to Shenzhen in China through the Edinburgh Council where relationships were formed for future plans
- Partnered with Balblair Whisky over the Christmas period with free gift competitions
- Introduced a small Knitwear collection which are all made in the Scottish Borders
2019 - Exploring wholesale options and making new product and design samples for 2020.
OUR PRODUCT & The McKellar Cuff
Most people would agree that tartan looks smart in formal dress but why is it not incorporated into everyday fashion? CRAGG & TAIL exists to provide high-end quality and stylish garments mainly using beautiful traditional clan tartans. Our products are designed to be timeless just like tartan - apart from some limited editions!
Importantly, some of these shirt designs include tartan inside the collar, at the side gussets, behind the front placket of the shirt and inside the cuff. The unique feature of traditional tartans inside the cuff is referred to as the 'McKellar Cuff'. Our shirts with this feature are The George, The Edinburgh Rose and The Holyrood.
CRAGG & TAIL proudly uses UK manufacturers and suppliers to make high-end quality designed products. The skills evidently exist here and with your help we hope to breathe a breath of fresh air into the UK manufacturing industry.
Picture (above): Craig with our manufacturer in Scotland.
We don't believe tartan is only for kilts.
It is our vision that wherever you are in the world, a Cragg & Tail product will connect you to the beauty of Edinburgh, Scotland and our heritage, whilst dressed in style.
The name, Cragg & Tail, is inspired by the glacial rock formation on which the iconic Edinburgh Castle sits ( the Crag) and the Royal Mile (the Tail) attached to it.
The purple signature in the brand’s logo, represents this famous cragg and tail formation. Purple is also associated with Scotland’s national emblem, the thistle.